Table 1 List of products and services analyzed

1

Water bottle

25

College admission procedure

2

Pen

26

Restaurant

3

Remote control device

27

Hospital

4

Tablet computer

28

Educational institute

5

Medicine capsule strip

29

Courier service

6

Mobile phone

30

Bank

7

Laptop computer

31

Garbage collection

8

Umbrella

32

Insurance

9

Stapler

33

Interactive voice response menu

10

Soft-board pin

34

Billing services for a mobile service provider

11

Chair

35

Power distribution company

12

Table

36

Super market

13

Window

37

Annual maintenance contract for a device

14

Door knob

38

Automobile service center

15

Post-it note

39

Passport application service

16

Shoe

40

App-driven taxi operator

17

Raincoat

41

Cinema theater

18

Passenger vehicle

42

Fire brigade

19

Railway compartment

43

Salon

20

Dust bin

21

Scissors

22

Rope

23

Calendar

24

Confetti