Table 5 Academic literature confirming the results of the current study

IS < ––PU

Intention to use Scale <—Perceived Usefulness

H1a

Supported

Davis (1989); Venkatesh and Davis (2000); Ma et al., (2017); Tsourela and Nerantzaki (2020); Ritz et al. (2019); Nair and Sunil (2020)

IS < ––PEO

Intention to use Scale <—Perceived Ease of Use

H1b

Supported

Davis (1989); Moon and Kim (2001); Oumlil and Juiz (2018); Ritz et al., (2019); Zhao and Wang (2020); Nair and Sunil (2020)

DIY < ––IS

Do it yourself behavior (Digitalization) <—Intention to use Scale

H1c

Supported

Wijaya and Budiman (2019); Ritz et al. (2019); Nair and Sunil (2020)

DIY–– > DIS

Do it yourself behavior (Digitalization)- > Disenchantment

H2a

Supported

Bhattacherjee (2001); Bhattacherjee and Premkumar (2004); Ritz et al. (2019); Nair and Sunil (2020)

DIY–– > SC

Do it yourself behavior (Digitalization)- > Satisfaction Scale

H2b

Supported

Shih and Venkatesh (2004); Bhattacherjee (2001); Ritz et al. (2019); Nair and Sunil (2020)

DIY < ––PECB

Do it yourself behavior <—Perceived Economic Benefit

H3a

Supported

Bogdon (1996); Bush et al., (1987); Wolf and McQuitty (2013); Ritz et al. (2019); Nair and Sunil (2020)

DIY < ––PLOQ

Do it yourself behavior <—Perceived Lack of Product quality

H3b

Not supported

Wolf and McQuitty (2013); Ritz et al. (2019); Nair and Sunil (2020)

DIY < ––PLPA

Do it yourself behavior- > Perceived Lack of Product Availability

H3c

Not supported

Ritz et al. (2019); Nair and Sunil (2020)

DIY–– > SOC

Do it yourself behavior- > Sense of Control

H4b

Supported

Wolf and McQuitty (2013); Ritz et al. (2019); Nair and Sunil (2020)

DIY–– > SOFE

Do it yourself behavior- > Sense of Fun and Excitement

H4c

Supported

Wolf and McQuitty (2013); Ritz et al. (2019); Nair and Sunil (2020)

DIY–– > SOI

Do it yourself behavior- > Self-Improvement

H4a

Supported

Wolf and McQuitty (2013); Ritz et al. (2019); Nair and Sunil (2020)