Type of pair | Sample ( n) | Mean RD value | p value |
---|
Matched buddy | 95 | 0.665 ± 0.476 |  |
Random | 95 | 0.894 ± 0.719 | 0.010 |
- Women readers of fiction joined ‘virtual book clubs’ online at http://www.personalbookclub.com, rated and reviewed books, and selected one ‘matched buddy’ based on similarity of reading tastes. The average difference in RD values between matched buddies and randomly scrambled pairs using the same individuals is shown in the table.