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Table 2 Jugaad as prototype

From: Research and development from the bottom up - introduction of terminologies for new product development in emerging markets

Description from literature analysis Key factor Measureable category
Bottom of pyramid (BoP) → emerging markets Market orientation Emerging market orientation
Inventive problem solving, low taxonomy, complexity reduction, cost-effectiveness, usefulness, quick results Organization for collaboration and communication Sophistication
Frugality, constrained resources, scarcity, exigency Resources and stimulus Sustainability