Fig. 4From: Evolution of strategic interactions from the triple to quad helix innovation models for sustainable development in the era of globalizationThe advancement of the triple helix to include the civil society as the fourth component makes a quad helix. This inclusion aids in raising the voice of the user of the innovations so as to cater for mainly the social and environmental needs on a global scale. This is because, although for the sake of the global market and product competitions, we are bound to think globally but should always act locallyBack to article page