Table 1 Museum and exhibition concept: comparison of features between mainstream art museums and the Kunstmuseum Gehrke-Remund. © 2008 Kunstmuseum Gehrke-Remund

1

Paintings and exhibits are not for sale

Paintings and exhibits are not for sale

2

Building from famous architect

No, building is an old factory

3

Building is owned by the private collector

No, building is rented

4

Museum is in the center of the city

No, museum is not in the center but near the station

5

Marble, glass, polished wooden floors

No, the factory character was kept with cement floors, high ceilings, exposed pipes

6

Sparse wooden benches to sit on

No, numerous, comfortable coloured chairs and armchairs decorate the rooms

7

Museums display temporary exhibitions

No, museum displays one permanent exhibition

8

Museums exhibit several artists

No, museum is monographic

9

Museums exhibit few works of each artist

No, museum exhibits all the works of one artist

10

Museums display originals

No, museum displays replicas licensed from the copyright holder of the exhibited artist

11

Paintings are spaced according to the White Cube hanging method

No, the museum was conceived to look like an actual house, the house of the selected artist, paintings are close to each other with cross references

12

Each painting is labeled with data: title, year, size, materials

No, paintings only have a sequential number

13

Paintings are displayed alone

No, next to the paintings, there are exhibits which refer to the objects painted by the artist: dresses, jewelry, sculptures, photos, furniture

14

Audio-guide content is written in art historians’ language

No, visitors receive the catalogue on loan free of charge where the story of the artist is told through the paintings in accessible language