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Table 1 Museum and exhibition concept: comparison of features between mainstream art museums and the Kunstmuseum Gehrke-Remund. © 2008 Kunstmuseum Gehrke-Remund

From: The Vitruvian Man of Leonardo da Vinci as a model of innovative entrepreneurship at the intersection of business, art and technology

  Features of mainstream art museums
museum and exhibition concept
Kunstmuseum Gehrke-Remund
1 Paintings and exhibits are not for sale Paintings and exhibits are not for sale
2 Building from famous architect No, building is an old factory
3 Building is owned by the private collector No, building is rented
4 Museum is in the center of the city No, museum is not in the center but near the station
5 Marble, glass, polished wooden floors No, the factory character was kept with cement floors, high ceilings, exposed pipes
6 Sparse wooden benches to sit on No, numerous, comfortable coloured chairs and armchairs decorate the rooms
7 Museums display temporary exhibitions No, museum displays one permanent exhibition
8 Museums exhibit several artists No, museum is monographic
9 Museums exhibit few works of each artist No, museum exhibits all the works of one artist
10 Museums display originals No, museum displays replicas licensed from the copyright holder of the exhibited artist
11 Paintings are spaced according to the White Cube hanging method No, the museum was conceived to look like an actual house, the house of the selected artist, paintings are close to each other with cross references
12 Each painting is labeled with data: title, year, size, materials No, paintings only have a sequential number
13 Paintings are displayed alone No, next to the paintings, there are exhibits which refer to the objects painted by the artist: dresses, jewelry, sculptures, photos, furniture
14 Audio-guide content is written in art historians’ language No, visitors receive the catalogue on loan free of charge where the story of the artist is told through the paintings in accessible language