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Table 3 Kunstmuseum re-bundling of new features which other museums can hardly copy. © 2008 Kunstmuseum Gehrke-Remund

From: The Vitruvian Man of Leonardo da Vinci as a model of innovative entrepreneurship at the intersection of business, art and technology

  Additional features of Kunstmuseum Gehrke-Remund
which mainstream art museums cannot copy
1 Museum has a fountain inside the main room.
The garden of Frida Kahlo’s house in Mexico has been recreated in Germany
2 Museum has plants and flowers inside the rooms.
Cactus plants have been selected by the leading gardener in Germany according to the light and temperature of the museum rooms. Fresh cut flowers decorate the rooms next to the paintings
3 Museum recreates the rooms, studio, bedroom, kitchen, wardrobe of the artist.
Paintings are displayed in the context of the artist’s life and her house with a faithful reconstruction of rooms
4 Dogs are allowed in the museum.
The exhibition rooms are meant to recreate a house, dogs are welcome with their owners into the exhibition
5 All 5 senses are engaged by design.
In addition to paintings, Mexican music of the time period is played, perfume diffusers are placed in strategic points to evoke citrus smells of a garden, dresses and intricate silk and velvet embroideries may be touched
6 No barriers to the exhibits.
The museum decided not to install barriers and not to put dresses and sculptures in cases but to leave them accessible to the visitors thus creating a seamless experience between visitors and exhibits