Quality of health websites and their influence on perceived usefulness, trust and intention to use: an analysis from Thailand

Journal of Innovation and Entrepreneurship

A Systems View Across Time and Space

Table 3 Results of the test of discriminant validity and correlation (square root of AVEs in the diagonal)

	CO	AU	DE	AC	QS	US	PQ	TR	PU	IT
Content of site (CO)	0.740
Authority of source (AU)	0.721	0.784
Design (DE)	0.690	0.641	0.765
Accessibility and availability of information (AC)	0.621	0.545	0.698	0.750
Quality of links to other sources (QS)	0.609	0.596	0.610	0.587	0.811
User support (US)	0.597	0.616	0.739	0.650	0.409	0.816
Perceived information quality (PQ)	0.344	0.442	0.468	0.460	0.708	0.537	0.711
Trust (TR)	0.439	0.408	0.519	0.495	0.373	0.606	0.427	0.756
Perceived usefulness (PU)	0.013	0.051	0.004	0.016	0.214	0.353	0.139	0.524	0.744
Intention to use (IT)	0.349	0.442	0.495	0.216	0.321	0.102	0.249	0.139	0.347	0.804

Italicized values (diagonal elements) are the square root of the average variance extracted (AVE). They show the variance shared between a construct and its measures. Off-diagonal elements are correlations between latent constructs. All correlations are significant at p < 0.01 level