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A Systems View Across Time and Space

Table 10 Model summary—marketing strategy

From: Global expansion of SMEs: role of global market strategy for Kenyan SMEs

Model

R

R square

Adjusted R square

Std. error of the estimate

Durbin-Watson

1

.377a

0.142

0.135

1.473

1.950

  1. Dependent variable: global expansion
  2. aPredictors: (constant), marketing strategy for global expansion with 5 variables