Table 12 Regression coefficients—marketing strategy
From: Global expansion of SMEs: role of global market strategy for Kenyan SMEs
Model | Unstandardized Coefficients | Standardized Coefficients | T | Sig. | ||
|---|---|---|---|---|---|---|
B | Std. Error | Beta | ||||
1 | (Constant) | 1.474 | 0.418 | Â | 3.531 | 0.001 |
Marketing strategy for global expansion with 5 variables | 0.081 | 0.018 | 0.377 | 4.489 | 0.000 | |