A Systems View Across Time and Space
Table 3 Global market strategy: summarised correlations
From: Global expansion of SMEs: role of global market strategy for Kenyan SMEs
| Â | Global expansion | Marketing strategy for global expansion with 5 variables | Foreign market intelligence with 4 variables | Logistics and distribution with 5 variables | |
|---|---|---|---|---|---|
Global expansion | Pearson’s correlation | 1 | 0.377** | 0.097 | 0.002 |
Sig. (2-tailed) | Â | 0.000 | 0.284 | 0.988 | |
N | 127 | 124 | 123 | 101 | |
Marketing strategy for global expansion with 5 variables (1.2.1) | Pearson’s correlation | 0.377** | 1 | 0.427** | 0.282** |
Sig. (2-tailed) | 0.000 | Â | 0.000 | 0.002 | |
N | 124 | 156 | 148 | 114 | |
Foreign market intelligence with 4 variables (1.2.2) | Pearson’s correlation | 0.097 | 0.427** | 1 | 0.161 |
Sig. (2-tailed) | 0.284 | 0.000 | Â | 0.084 | |
N | 123 | 148 | 159 | 116 | |
Logistics and distribution with 5 variables (1.2.3) | Pearson’s correlation | 0.002 | 0.282** | 0.161 | 1 |
Sig. (2-tailed) | 0.988 | 0.002 | 0.084 | Â | |
N | 101 | 114 | 116 | 117 | |