A Systems View Across Time and Space
Table 4 Marketng strategy correlations
From: Global expansion of SMEs: role of global market strategy for Kenyan SMEs
| Â | Global expansion | 22.1 | 22.2 | 22.3 | 22.4 | 22.5 | |
|---|---|---|---|---|---|---|---|
Global expansion | Pearson’s correlation | 1 | 0.254** | 0.186* | 0.340** | 0.276** | 0.069 |
Sig. (2-tailed) | Â | 0.005 | 0.045 | 0.000 | 0.002 | 0.450 | |
N | 127 | 123 | 117 | 116 | 120 | 122 | |
Advertising and promotion activities (22.1) | Pearson’s correlation | 0.254** | 1 | 0.427** | 0.423** | 0.320** | 0.149 |
Sig. (2-tailed) | 0.005 | Â | 0.000 | 0.000 | 0.000 | 0.074 | |
N | 123 | 149 | 138 | 132 | 141 | 145 | |
Use of external advisory services (22.2) | Pearson’s correlation | 0.186* | 0.427** | 1 | 0.645** | 0.566** | 0.161 |
Sig. (2-tailed) | 0.045 | 0.000 | Â | 0.000 | 0.000 | 0.061 | |
N | 117 | 138 | 138 | 131 | 136 | 136 | |
Export to specific markets and segments (22.3) | Pearson’s correlation | 0.340** | 0.423** | 0.645** | 1 | 0.520** | 0.129 |
Sig. (2-tailed) | 0.000 | 0.000 | 0.000 | Â | 0.000 | 0.140 | |
N | 116 | 132 | 131 | 133 | 131 | 132 | |
Competitive product pricing (22.4) | Pearson’s correlation | 0.276** | 0.320** | 0.566** | 0.520** | 1 | 0.415** |
Sig. (2-tailed) | 0.002 | 0.000 | 0.000 | 0.000 | Â | 0.000 | |
N | 120 | 141 | 136 | 131 | 143 | 141 | |
Emphasis on quality products/services) (22.5) | Pearson’s correlation | 0.069 | 0.149 | 0.161 | 0.129 | 0.415** | 1 |
Sig. (2-tailed) | 0.450 | 0.074 | 0.061 | 0.140 | 0.000 | Â | |
N | 122 | 145 | 136 | 132 | 141 | 152 | |