A Systems View Across Time and Space
From: Global expansion of SMEs: role of global market strategy for Kenyan SMEs
Model | Unstandardized coefficients | Standardized coefficients | t | Sig. | ||
---|---|---|---|---|---|---|
B | Std. error | Beta | ||||
1 | (Constant) | 2.129 | 0.679 | Â | 3.137 | 0.002 |
Marketing strategy | 0.094 | 0.023 | 0.439 | 4.133 | 0.000 | |
Foreign market intelligence | − 0.020 | 0.029 | − 0.072 | − 0.701 | 0.485 | |
Logistics & distribution | − 0.027 | 0.024 | − 0.110 | − 1.136 | 0.259 |