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1
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Need for achievement
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The concept refers to an individual’s desire for achievement, while it also refers to choose and persist at activities that hold a moderate chance of success or those providing a maximum opportunity of personal achievement satisfaction
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Zeffane, 2013; McClelland, 1961
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2
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Risk-taking
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The degree to which managers are willing to make large and risky resource commitments, that is, those which have a reasonable chance of costly failures
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Miller & Friesen, 1982
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3
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Self-confidence
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Self-confidence has been defined as that it is the human feeling, which has trust in their qualities, abilities and judgment
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Twibell et al., 2008
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4
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Economic factors
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Economic factors refer to the set of basic information related to internal project financing and external market condition that affects the business or an ‘investment’s value
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Wube, 2010
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5
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Socio-cultural factors
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These factors include a combination of social and cultural factors that affect women entrepreneurs’ success
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Wube, 2010
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