A Systems View Across Time and Space
Table 5 Classification of innovation activity
From: Innovation processes in Kazakhstan: development factors
No | The name of the type | Type description |
|---|---|---|
1 | Product innovation | Product innovation is the introduction of a product or service with new or significantly improved properties or method of use. In addition to that, improved product specifications, software, or user-friendliness can be the essence of product innovation |
2 | Process innovation | Process innovation is a significant improvement in the way we produce or deliver a product. Laser machine and 3D-modeling technology in construction are examples of process innovations |
3 | Organizational innovations | Organizational innovations consist in improving business processes, introducing new HR practices or methods of external communication of companies as well |
4 | Marketing innovations | Marketing innovations are actually involved in improving product design, market promotion, and pricing, expanding the audience and increasing sales profits |