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Table 5 Classification of innovation activity

From: Innovation processes in Kazakhstan: development factors

No The name of the type Type description
1 Product innovation Product innovation is the introduction of a product or service with new or significantly improved properties or method of use. In addition to that, improved product specifications, software, or user-friendliness can be the essence of product innovation
2 Process innovation Process innovation is a significant improvement in the way we produce or deliver a product. Laser machine and 3D-modeling technology in construction are examples of process innovations
3 Organizational innovations Organizational innovations consist in improving business processes, introducing new HR practices or methods of external communication of companies as well
4 Marketing innovations Marketing innovations are actually involved in improving product design, market promotion, and pricing, expanding the audience and increasing sales profits