Fig. 4From: Concepturealize™: a new contribution to generate real-needs-focussed, user-centred, lean business modelsApplication of design-science to the development of Concepturealize™ (adapted from Hevner & Park, 2004, p. 80). To satisfactorily answer the research question, first it was deconstructed to the following elements: a how can DT principles be combined into LS; b to generate real-needs-focussed; c user-centred; d lean; e business models?Back to article page