Skip to main content

Table 1 Motives for participation and perceived impacts of the scheme

From: Beyond financial success: success goals of creative entrepreneurs

Firm type Conventional Creative Mann–Whitney U
Mean Std. dev Mean Std. dev U statistics Sig.*
Please rate key motives for your participation in the scheme
 Meeting demands by customers and suppliers 3.98 1.17 3.48 1.27 2061.000 0.014
 Taking new business opportunities 4.37 0.94 3.75 1.16 1816.000 0.000
 Improving economic performance 4.47 0.81 3.73 1.17 1624.500 0.000
Please rate perceived impacts of the scheme on your firm
 Meeting demands by customers and suppliers 4.07 0.99 3.41 1.24 1883.000 0.002
 Taking new business opportunities 4.01 0.94 3.11 1.20 1553.000 0.000
 Improving economic performance 3.85 0.91 3.30 1.09 1996.000 0.007
  1. Conventional firms N = 123; creative firms N = 44. *Asymp. Sig. (2-tailed)
  2. Please indicate the level of agreement with each statement on a scale: 1 = strongly disagree and 5 = strongly agree