A Systems View Across Time and Space
Table 3 Regression weights: (Group No. 1—default model)
| Â | Â | Â | Estimate | S.E | C.R | P | Label |
|---|---|---|---|---|---|---|---|
BRAND_AWARENESS | <— | ATTITUDE | 0.355 | 0.148 | 2.391 | 0.017 | par_3 |
BRAND_AWARENESS | <— | PERCEPTION | 1.140 | 0.210 | 5.432 | *** | par_13 |
BRAND_SALIENCE | <— | BRAND_AWARENESS | 0.881 | 0.067 | 13.140 | *** | par_1 |
BUYING_INTENTION | <— | BRAND_SALIENCE | 0.874 | 0.066 | 13.281 | *** | par_2 |
TopofMind | <— | BRAND_SALIENCE | 1.000 |  |  |  |  |
Recall | <— | BRAND_SALIENCE | 0.897 | 0.065 | 13.714 | *** | par_4 |
Memorable | <— | BRAND_SALIENCE | 0.910 | 0.063 | 14.520 | *** | par_5 |
Famous | <— | BRAND_SALIENCE | 0.617 | 0.058 | 10.545 | *** | par_6 |
Desire | <— | BUYING_INTENTION | 1.000 |  |  |  |  |
Positive_Toward | <— | BUYING_INTENTION | 0.913 | 0.058 | 15.658 | *** | par_7 |
Idea | <— | BUYING_INTENTION | 0.922 | 0.053 | 17.235 | *** | par_8 |
ValueExpressive | <— | ATTITUDE | 1.000 |  |  |  |  |
Utilitarian | <— | ATTITUDE | 1.363 | 0.178 | 7.639 | *** | par_9 |
EgoDefensive | <— | ATTITUDE | 1.461 | 0.183 | 7.998 | *** | par_10 |
Recognition | <— | BRAND_AWARENESS | 1.000 |  |  |  |  |
Familiar | <— | BRAND_AWARENESS | 0.838 | 0.059 | 14.301 | *** | par_11 |
Know | <— | BRAND_AWARENESS | 0.871 | 0.070 | 12.446 | *** | par_12 |
Quality | <— | PERCEPTION | 1.000 |  |  |  |  |
Service | <— | PERCEPTION | 1.038 | 0.161 | 6.431 | *** | par_14 |
Price | <— | PERCEPTION | 1.372 | 0.208 | 6.601 | *** | par_15 |
Notice | <— | BRAND_SALIENCE | 0.995 | 0.071 | 14.001 | *** | par_16 |
Knowledge | <— | ATTITUDE | 1.050 | 0.149 | 7.041 | *** | par_17 |