Journal of Innovation and Entrepreneurship

A Systems View Across Time and Space

Table 4 Standardized regression weights: (Group No. 1—default model)

From: Brand auditing and the development of the brand salience management model of the Statistics Study Program

			Estimate
BRAND_AWARENESS	<—	ATTITUDE	0.200
BRAND_AWARENESS	<—	PERCEPTION	0.660
BRAND_SALIENCE	<—	BRAND_AWARENESS	0.924
BUYING_INTENTION	<—	BRAND_SALIENCE	0.860
TopofMind	<—	BRAND_SALIENCE	0.784
Recall	<—	BRAND_SALIENCE	0.767
Memorable	<—	BRAND_SALIENCE	0.821
Famous	<—	BRAND_SALIENCE	0.623
Desire	<—	BUYING_INTENTION	0.865
Positive_Toward	<—	BUYING_INTENTION	0.798
Idea	<—	BUYING_INTENTION	0.851
ValueExpressive	<—	ATTITUDE	0.503
Utilitarian	<—	ATTITUDE	0.846
EgoDefensive	<—	ATTITUDE	0.883
Recognition	<—	BRAND_AWARENESS	0.819
Familiar	<—	BRAND_AWARENESS	0.772
Know	<—	BRAND_AWARENESS	0.700
Quality	<—	PERCEPTION	0.639
Service	<—	PERCEPTION	0.513
Price	<—	PERCEPTION	0.724
Notice	<—	BRAND_SALIENCE	0.777
Knowledge	<—	ATTITUDE	0.670

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