Journal of Innovation and Entrepreneurship

A Systems View Across Time and Space

Table 1 CE matrix

From: Customer engagement design during the COVID 19 pandemic, mutual trust and intelligent automation: a conceptual perspective

	Connection	Satisfaction	Retention	Commitment	Advocacy	Engagement
Social	AI	T	T	T/AI	T	T
Emotional	T	T	T	T	T	T
Cognitive	AI	AI	AI	AI	AI/T	T
Behavioral	AI	AI/T	AI	AI	AI	T

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