|
Hypo
|
Path
|
Beta
|
t
|
p
|
r2
|
f2
|
Q2
|
Decision
|
|---|
|
Direct effect
| |
|---|
|
H1a
|
CU → CA
|
0.149
|
2.032
|
0.021
| |
0.021
| |
Supported
|
|
H1b
|
CU → ES
|
0.103
|
2.038
|
0.021
| | | | |
|
H2a
|
CO → CA
|
0.135
|
1.917
|
0.028
|
CA = 0.628
|
0.020
|
CA = 403
|
Supported
|
|
H2b
|
CO → ES
|
0.094
|
1.905
|
0.029
| | | | |
|
H3a
|
TO → CA
|
0.249
|
4.217
|
0.000
|
ES = 0.479
|
0.063
|
ES = 0.346
|
Supported
|
|
H3b
|
TO → ES
|
0.173
|
4.107
|
0.000
| | | | |
|
H4a
|
NO → CA
|
0.160
|
2.000
|
0.023
| |
0.023
| |
Supported
|
|
H4b
|
NO → ES
|
0.111
|
1.979
|
0.024
| | | | |
|
H5a
|
IO → CA
|
0.471
|
5.110
|
0.000
| |
0.208
| |
Supported
|
|
H5b
|
IO → ES
|
0.327
|
4.904
|
0.000
| | | | |
|
H6
|
CA → ES
|
0.693
|
21.950
|
0.000
| |
0.926
| |
Supported
|
|
Mediation effect
| |
|---|
|
No.
|
Path
|
Beta
|
t
|
p
|
Mediation
|
|---|
|
H7a
|
CU → CA → ES
|
0.103
|
2.038
|
0.021
|
Mediation
|
|
H7b
|
CO → CA → ES
|
0.094
|
1.905
|
0.029
|
Mediation
|
|
H7c
|
TO → CA → ES
|
0.173
|
4.107
|
0.000
|
Mediation
|
|
H7d
|
NO → CA → ES
|
0.111
|
1.979
|
0.024
|
Mediation
|
|
H7e
|
IO → CA → ES
|
0.327
|
4.904
|
0.000
|
Mediation
|
- CU customer orientation, CO competitor orientation, TO technology orientation, NO network orientation, IO innovation orientation, CA competitive advantage, ES economic sustainability, t t statistics, p probability/p value, beta path coefficient, R2 R squared/determinant coefficient, f2 effect size, Q2 quality criteria model, decision decision of hypothesis testing
