A Systems View Across Time and Space
From: Cloud accounting adoption in Thai SMEs amid the COVID-19 pandemic: an explanatory case study
Group | Informant code | Role | Experience | Sex | Age | Education |
---|---|---|---|---|---|---|
Expert | EX1 | – Managing director | – 15 year experience as accountant – Using cloud accounting for SME clients and for internal use | F | 40–50 | Master’s degree |
Expert | EX2 | – Top management in government agency | – 20 year experience in IT and start-up business | M | 40–50 | Master's degree |
Expert | EX3 | – Academic director of entrepreneurship development institute – President of technology-related association – SaaS CEO/Founder | – 15 year experience in start-ups, cloud accounting, digital innovation, and platform strategy | M | 40–50 | Doctoral degree (PhD) |
Expert | EX4.1 | – Senior technical expert | – 30 year experience in technology for SMEs –Government officer | M | 50–60 | N/A |
Expert | EX4.2 | – Industrial analyst | – 5 year experience in e-commerce for SMEs – Government officer | F | 30–40 | Master's degree |
Expert | EX5 | – Manager of commercial bank that operates SaaS recommender system for SMEs | – 5 year experience in SME banking and insurance | M | 30–40 | Master's degree |
Vendor | VE1 | – CEO/founder of cloud accounting company | – Background in IT and small business | M | 30–40 | Master's degree |
Vendor | VE2 | – CEO/founder of cloud accounting company | – Background in accounting | M | 30–40 | Master's degree |
Vendor | VE3 | – CEO/founder of on-premise accounting software and accounting service company; cloud accounting re-seller | – Background in accounting | F | 50–60 | Master's degree |
Vendor | VE4 | – CEO/founder of cloud accounting and accounting services company | – Background in accounting | M | 40–50 | Master's degree |
Vendor | VE5 | – CEO/founder of on-premise accounting software and cloud accounting company | – Background in IT | M | 50–60 | Master's degree |
Owner | OW1 | – CEO/founder of cosmetic company – Company aged 0–3 years – Family business – B2B & B2C | – A few years' experience in banking – Experience managing others' family business (hotel) | F | 30–40 | Master's degree |
Owner | OW2 | – CEO/founder of food manufacturing company – Company aged 4–6 years – Family business – B2B & B2C | – A few years' experience in food & beverage company | M | 30–40 | Master's degree |
Owner | OW3 | – COO/founder of food delivery service – Company aged 4–6 years – Startup business – B2C | – A few years' experience in international food & beverage company | F | 30–40 | Master's degree |
Owner | OW4 | – CFO/founder of marketing agency – Company aged 7–9 years – Business with friends – B2B | – Experience managing others' business (food & beverage) – Background in engineering | M | 30–40 | Bachelor's degree |
Owner | OW5.1 | – CEO of engine trading company – Company aged 7–9 years – Family business – B2B & B2C | – Experience managing others' family business (Air conditioning distributors) | M | 30–40 | Bachelor's degree |
Owner | OW5.2 | – CFO of engine trading company – Company aged 7–9 years – Family business – B2B & B2C | – Experience managing others' family business (Air conditioning distributors) – Background in finance | F | 30–40 | Master's degree |