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A Systems View Across Time and Space

Table 5 Informant profile

From: Cloud accounting adoption in Thai SMEs amid the COVID-19 pandemic: an explanatory case study

Group

Informant code

Role

Experience

Sex

Age

Education

Expert

EX1

– Managing director

– 15 year experience as accountant

– Using cloud accounting for SME clients and for internal use

F

40–50

Master’s degree

Expert

EX2

– Top management in government agency

– 20 year experience in IT and start-up business

M

40–50

Master's degree

Expert

EX3

– Academic director of entrepreneurship development institute

– President of technology-related association

– SaaS CEO/Founder

– 15 year experience in start-ups, cloud accounting, digital innovation, and platform strategy

M

40–50

Doctoral degree (PhD)

Expert

EX4.1

– Senior technical expert

– 30 year experience in technology for SMEs

–Government officer

M

50–60

N/A

Expert

EX4.2

– Industrial analyst

– 5 year experience in e-commerce for SMEs

– Government officer

F

30–40

Master's degree

Expert

EX5

– Manager of commercial bank that operates SaaS recommender system for SMEs

– 5 year experience in SME banking and insurance

M

30–40

Master's degree

Vendor

VE1

– CEO/founder of cloud accounting company

– Background in IT and small business

M

30–40

Master's degree

Vendor

VE2

– CEO/founder of cloud accounting company

– Background in accounting

M

30–40

Master's degree

Vendor

VE3

– CEO/founder of on-premise accounting software and accounting service company; cloud accounting re-seller

– Background in accounting

F

50–60

Master's degree

Vendor

VE4

– CEO/founder of cloud accounting and accounting services company

– Background in accounting

M

40–50

Master's degree

Vendor

VE5

– CEO/founder of on-premise accounting software and cloud accounting company

– Background in IT

M

50–60

Master's degree

Owner

OW1

– CEO/founder of cosmetic company

– Company aged 0–3 years

– Family business

– B2B & B2C

– A few years' experience in banking

– Experience managing others' family business (hotel)

F

30–40

Master's degree

Owner

OW2

– CEO/founder of food manufacturing company

– Company aged 4–6 years

– Family business

– B2B & B2C

– A few years' experience in food & beverage company

M

30–40

Master's degree

Owner

OW3

– COO/founder of food delivery service

– Company aged 4–6 years

– Startup business

– B2C

– A few years' experience in international food & beverage company

F

30–40

Master's degree

Owner

OW4

– CFO/founder of marketing agency

– Company aged 7–9 years

– Business with friends

– B2B

– Experience managing others' business (food & beverage)

– Background in engineering

M

30–40

Bachelor's degree

Owner

OW5.1

– CEO of engine trading company

– Company aged 7–9 years

– Family business

– B2B & B2C

– Experience managing others' family business (Air conditioning distributors)

M

30–40

Bachelor's degree

Owner

OW5.2

– CFO of engine trading company

– Company aged 7–9 years

– Family business

– B2B & B2C

– Experience managing others' family business (Air conditioning distributors)

– Background in finance

F

30–40

Master's degree