A Systems View Across Time and Space
Table 6 Coding results on applying design thinking for business model innovation
From: Applying design thinking for business model innovation
Categories | Codes |
|---|---|
Designers (n = 42) | • Design researchers/experts as facilitators (n = 28) • Design researchers/experts as main designers (n = 3) • Company or organisation users as main designers (n = 32) • Company or organisation users as participants (n = 1) • Multiple stakeholders as participants (n = 36) • Multiple stakeholders as main designers (n = 1) • External multi-disciplinary teams as main designers (n = 2) • Multi-disciplinary teams as main designers (n = 5) • Multi-disciplinary teams as participants (n = 1) |
Design activities (n = 41) | • Participatory design activities (n = 37) • Design research activities (n = 25) • Design activities (n = 41) |
Design artefacts: design tools (n = 40) | • Applying new business model design tools (n = 18) • Using existing tools for business model innovation (n = 29) • Applying new tools to enable business model innovation (n = 2) • Using existing tools to enable business model innovation (n = 1) • Using tools of business analytics to support business model innovation (n = 5) |
Design artefacts: design approaches (n = 41) | • New business model design approaches (n = 31) • New product and service design approaches (n = 1) • Existing product and service design approaches (n = 1) • New design thinking and innovation approaches (n = 2) • Existing design thinking and innovation approaches (n = 3) • New design approaches to make business modelling tools (n = 1) • New frameworks of using design approaches for business model innovation (n = 2) |
Design artefacts: design outputs (n = 44) | • Prototypes of new products and services (n = 35) • Prototypes of value propositions (n = 1) • Prototypes of new business models (n = 34) • New products and services (n = 23) • New business models (n = 23) • Opportunities for the transition to new business models (n = 15) |