A Systems View Across Time and Space
Table 3 Association between customer satisfaction and loyalty
Variable | Categories | Customer loyalty | Chi square | p value | ||
|---|---|---|---|---|---|---|
Less loyal | Neutral | More loyal | ||||
Customer satisfaction | Dissatisfied | 24 (77.4%) | 0 (0%) | 7 (22.6%) | 194.46 | 0.000 |
Neutral | 2 (25%) | 5 (62.5%) | 1 (12.5%) | |||
Satisfied | 20 (6.6%) | 9 (3%) | 273 (90.4%) | |||