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Table 5 Equation factor loadings and composite reliability

From: Market orientation, innovation, and firm performance—an analysis of Albanian firms

Variables codes* Intelligence generation Intelligence dissemination Responsiveness Innovation Innovation output Performance
MOIG1 1.000      
MOIG2 1.222      
MOIG3 1.644      
MOIG5 1.736      
MOIG8 1.437      
MOIG10 1.124      
MOID2   1.000     
MOID3   1.092     
MOID4   1.042     
MOID5   .468     
MOID6   .870     
MOR2    1.000    
MOR4    .977    
MOR6    1.723    
MOR8    .777    
MOR9    1.261    
ITI1     1.000   
ITI2     1.229   
ITI3     1.531   
ITI4     1.121   
ITI5     1.582   
ITI6     1.554   
ITI7     1.486   
ITI8     1.443   
ITI9     1.592   
IPI1     .663   
IPI2     .266   
IPI3     .625   
INPGD      1.000  
INPSPD      .470  
INPSLG      .480  
INPSSU      .477  
FFMS       1.000
FR       1.272
FFP       1.359
FCF       1.304
Composite reliability (CR) .7582 .7949 .8137 .9130 .7070 .8834
Average variance extracted (AVE) 0.3240 0.4179 0.4171 0.5178 0.3067 0.6640
  1. *Refer to appendix for detailed questions of each component