A Systems View Across Time and Space
Table 6 Competitive actions
Competitive action | Examples |
|---|---|
Product premiere | Product launch Product introduction 1st patient/clinical use in human New product version |
Change in portfolio/business model or structure | Portfolio sale/acquisition New commercial license New business/consolidation plan |
Partnering | Partnerships/alliances Distribution agreement Collaborative initiatives |
Marketing | Conference presentation Sales update Commercial product update Clinical study update |
Regulatory issues | Health and financial regulatory bodies approvals Patent updates (non-litigious) |
Symbolic actions | Awards Appointments Patents updates (litigious) Voluntary recalls Advisory board changes New brand identity Performance lists/indexes Customer satisfaction scores |