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Table 6 Competitive actions

From: Emerging health technology firms’ strategies and their impact on economic and healthcare system actors: a qualitative study

Competitive action Examples
Product premiere Product launch
Product introduction
1st patient/clinical use in human
New product version
Change in portfolio/business model or structure Portfolio sale/acquisition
New commercial license
New business/consolidation plan
Partnering Partnerships/alliances
Distribution agreement
Collaborative initiatives
Marketing Conference presentation
Sales update
Commercial product update
Clinical study update
Regulatory issues Health and financial regulatory bodies approvals
Patent updates (non-litigious)
Symbolic actions Awards
Appointments
Patents updates (litigious)
Voluntary recalls
Advisory board changes
New brand identity
Performance lists/indexes
Customer satisfaction scores