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A Systems View Across Time and Space

Table 1 Descriptive statistics for marketing in processing industries

From: Strategic study of total innovation management and its relationship with marketing capabilities in palm conversion and complementary industries

Item

Mean rand

SD

Coefficient of variation

Rank

Local culture in packing

3.70

1.00

0.270

1

Using communication tools in marketing

4.14

1.26

0.305

2

impact of customer-orientation approach

3.62

1.11

0.306

3

Packing methods according to international standards

3.20

1.00

0.312

4

Modern transportation methods

3.67

1.15

0.313

5

Proper warehousing

3.65

1.15

0.315

6

Preserving quality by type of packing

3.11

0.99

0.318

7

International brand in date packing

3.77

1.21

0.320

8

Appropriate pricing in marketing

3.53

1.14

0.322

9

Internal branding in date marketing development

3.57

1.16

0.324

10

Date brand advertisement

1.32

1.23

0.336

11

Using advanced technology of date packing

2.93

1.10

0.375

12

Seller information about the brand for the customer

3.12

1.21

0.387

13

Date packing in terms of appearance and adequate information in international markets

3.28

1.27

0.387

13

Using skilled force in packing

3.94

1.18

0.932

14