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Table 1 Descriptive statistics for marketing in processing industries

From: Strategic study of total innovation management and its relationship with marketing capabilities in palm conversion and complementary industries

Item Mean rand SD Coefficient of variation Rank
Local culture in packing 3.70 1.00 0.270 1
Using communication tools in marketing 4.14 1.26 0.305 2
impact of customer-orientation approach 3.62 1.11 0.306 3
Packing methods according to international standards 3.20 1.00 0.312 4
Modern transportation methods 3.67 1.15 0.313 5
Proper warehousing 3.65 1.15 0.315 6
Preserving quality by type of packing 3.11 0.99 0.318 7
International brand in date packing 3.77 1.21 0.320 8
Appropriate pricing in marketing 3.53 1.14 0.322 9
Internal branding in date marketing development 3.57 1.16 0.324 10
Date brand advertisement 1.32 1.23 0.336 11
Using advanced technology of date packing 2.93 1.10 0.375 12
Seller information about the brand for the customer 3.12 1.21 0.387 13
Date packing in terms of appearance and adequate information in international markets 3.28 1.27 0.387 13
Using skilled force in packing 3.94 1.18 0.932 14