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A Systems View Across Time and Space

Table 2 Approach taken towards the design-science guidelines

From: Concepturealize™: a new contribution to generate real-needs-focussed, user-centred, lean business models

Guideline

Approach and evidence

1.Design as an artefact

The research presents a viable artefact in the form of the Concepturealize™ methodology

2.Problem relevance

Problem relevance is demonstrated by the amount of interest in cross-applying DT and LS discovered in the knowledge base

Input from target users informs the design of the artefact as well as validating problem relevance

Observation of aspiring entrepreneurs in an entrepreneurial educational setting

Seeks critical feedback from target users

3.Design evaluation

Analytical (static analysis): examines artefact structure and elements for static qualities (comprehensiveness and applicability to the problem, integrity of the toolset, familiarity of individual tools to target users, and ease of use)

Descriptive (informed argument): artefact builds upon existing artefacts with demonstrated utility

Descriptive (scenarios): artefact utility demonstrated through detailed scenario

4.Research contributions

High importance given to novelty (applying existing knowledge in a new way), generality (applicable to entrepreneurs in all sectors) and significance (provides significant improvements over the singular use of existing methodologies)

5.Research rigour

Comprehensive and structured review of the knowledge base

6.Design as a search process

Iterative approach to designing the artefact with static analysis and target-user input feeding iteration cycle

7.Communication of research

Publication of research and artefact