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Table 2 Perceived success in specific goals

From: Beyond financial success: success goals of creative entrepreneurs

  Mean Std. dev Mean Std. dev Mean Std. dev Mann–Whitney U test
Total Non-Bratislava regions Bratislava region U Sig.*
Achieving personal happiness and fulfilment 4.18 0.84 4.11 0.92 4.31 0.70 203.00 0.575
Having independence and control over my life 4.36 0.65 4.32 0.72 4.44 0.51 213.00 0.761
Feeling satisfied with owning my own business 4.07 0.85 4.07 0.90 4.06 0.77 215.00 0.814
Balancing family/personal life with work 3.66 1.20 3.61 1.23 3.75 1.18 209.50 0.714
Providing a differentiated product or service 4.11 0.99 4.04 1.10 4.25 0.77 210.00 0.715
Achieving sales growth or increased profit 4.02 0.85 3.96 0.79 4.13 0.96 188.00 0.340
Reinforcing the region’s cultural identity 3.52 1.30 3.36 1.39 3.81 1.11 185.50 0.334
Preserving and elevating cultural heritage 3.11 1.28 3.07 1.36 3.19 1.17 212.00 0.763
Gaining a positive reputation in the community and with consumers 3.45 1.21 3.50 1.29 3.38 1.09 201.00 0.562
Receiving personal gratification from creative work 4.36 0.75 4.25 0.84 4.56 0.51 184.50 0.286
Expressing my skills or talents 4.36 0.69 4.32 0.77 4.44 0.51 216.50 0.838
  1. Please indicate the level of agreement with each statement on a scale: 1 = strongly disagree and 5 = strongly agree
  2. Source Own survey
  3. Notes Total N = 44. Bratislava N = 16, non-Bratislava N = 28. Items on ‘perceived success in specific goals’ partly modelled by Paige and Littrell (2002, p. 321)