Network
|
CU
|
CO
|
TO
|
NO
|
IO
|
CU
|
CO
|
TO
|
NO
|
IO
|
CA
|
---|
Factors effecting competitive advantage
|
Factors effecting economic sustainability
|
---|
1
|
0.14
|
0.14
|
0.18
|
0.11
|
0.43
|
0.18
|
0.21
|
0.09
|
0.16
|
0.24
|
0.13
|
2
|
0.09
|
0.14
|
0.20
|
0.13
|
0.45
|
0.11
|
0.14
|
0.08
|
0.14
|
0.43
|
0.11
|
3
|
0.13
|
0.08
|
0.21
|
0.19
|
0.39
|
0.03
|
0.12
|
0.11
|
0.30
|
0.26
|
0.18
|
4
|
0.10
|
0.17
|
0.28
|
0.15
|
0.31
|
0.11
|
0.06
|
0.05
|
0.22
|
0.35
|
0.21
|
5
|
0.04
|
0.04
|
0.19
|
0.41
|
0.32
|
0.09
|
0.11
|
0.02
|
0.14
|
0.35
|
0.30
|
6
|
0.05
|
0.19
|
0.28
|
0.05
|
0.43
|
0.13
|
0.09
|
0.07
|
0.25
|
0.14
|
0.32
|
7
|
0.09
|
0.23
|
0.11
|
0.15
|
0.42
|
0.20
|
0.11
|
0.08
|
0.12
|
0.28
|
0.22
|
8
|
0.12
|
0.17
|
0.25
|
0.29
|
0.18
|
0.26
|
0.02
|
0.07
|
0.01
|
0.26
|
0.39
|
9
|
0.10
|
0.04
|
0.22
|
0.26
|
0.38
|
0.10
|
0.13
|
0.09
|
0.13
|
0.27
|
0.28
|
10
|
0.13
|
0.26
|
0.13
|
0.14
|
0.34
|
0.17
|
0.10
|
0.12
|
0.04
|
0.31
|
0.27
|
Mean importance
|
0.10
|
0.14
|
0.20
|
0.19
|
0.37
|
0.14
|
0.11
|
0.08
|
0.15
|
0.29
|
0.24
|
|
Factors effecting competitive advantage
|
Factors effecting economic sustainability
|
---|
1
|
33%
|
31%
|
42%
|
25%
|
100%
|
77%
|
90%
|
36%
|
66%
|
100%
|
57%
|
2
|
19%
|
31%
|
45%
|
30%
|
100%
|
24%
|
31%
|
17%
|
33%
|
100%
|
26%
|
3
|
34%
|
21%
|
53%
|
49%
|
100%
|
9%
|
39%
|
37%
|
100%
|
86%
|
60%
|
4
|
30%
|
53%
|
88%
|
48%
|
100%
|
31%
|
16%
|
15%
|
62%
|
100%
|
61%
|
5
|
9%
|
11%
|
46%
|
100%
|
78%
|
25%
|
30%
|
5%
|
39%
|
100%
|
85%
|
6
|
12%
|
44%
|
66%
|
11%
|
100%
|
41%
|
30%
|
24%
|
78%
|
44%
|
100%
|
7
|
22%
|
54%
|
25%
|
36%
|
100%
|
70%
|
38%
|
28%
|
43%
|
100%
|
79%
|
8
|
42%
|
59%
|
88%
|
100%
|
61%
|
65%
|
6%
|
17%
|
3%
|
66%
|
100%
|
9
|
25%
|
10%
|
59%
|
70%
|
100%
|
36%
|
48%
|
31%
|
47%
|
95%
|
100%
|
10
|
39%
|
76%
|
39%
|
39%
|
100%
|
54%
|
34%
|
38%
|
13%
|
100%
|
88%
|
Relative importance
|
26%
|
39%
|
55%
|
51%
|
94%
|
43%
|
36%
|
25%
|
48%
|
89%
|
76%
|
- CU customer orientation, CO competitor orientation, TO technology orientation, NO network orientation, IO innovation orientation, CA competitive advantage, ES economic sustainability
- Source: author’s data analysis