Modelling the significance of strategic orientation for competitive advantage and economic sustainability: the use of hybrid SEM–neural network analysis

Journal of Innovation and Entrepreneurship

A Systems View Across Time and Space

Table 7 Sensitivity analysis

Network	CU	CO	TO	NO	IO	CU	CO	TO	NO	IO	CA
Network	Factors effecting competitive advantage					Factors effecting economic sustainability
1	0.14	0.14	0.18	0.11	0.43	0.18	0.21	0.09	0.16	0.24	0.13
2	0.09	0.14	0.20	0.13	0.45	0.11	0.14	0.08	0.14	0.43	0.11
3	0.13	0.08	0.21	0.19	0.39	0.03	0.12	0.11	0.30	0.26	0.18
4	0.10	0.17	0.28	0.15	0.31	0.11	0.06	0.05	0.22	0.35	0.21
5	0.04	0.04	0.19	0.41	0.32	0.09	0.11	0.02	0.14	0.35	0.30
6	0.05	0.19	0.28	0.05	0.43	0.13	0.09	0.07	0.25	0.14	0.32
7	0.09	0.23	0.11	0.15	0.42	0.20	0.11	0.08	0.12	0.28	0.22
8	0.12	0.17	0.25	0.29	0.18	0.26	0.02	0.07	0.01	0.26	0.39
9	0.10	0.04	0.22	0.26	0.38	0.10	0.13	0.09	0.13	0.27	0.28
10	0.13	0.26	0.13	0.14	0.34	0.17	0.10	0.12	0.04	0.31	0.27
Mean importance	0.10	0.14	0.20	0.19	0.37	0.14	0.11	0.08	0.15	0.29	0.24

	Factors effecting competitive advantage					Factors effecting economic sustainability
1	33%	31%	42%	25%	100%	77%	90%	36%	66%	100%	57%
2	19%	31%	45%	30%	100%	24%	31%	17%	33%	100%	26%
3	34%	21%	53%	49%	100%	9%	39%	37%	100%	86%	60%
4	30%	53%	88%	48%	100%	31%	16%	15%	62%	100%	61%
5	9%	11%	46%	100%	78%	25%	30%	5%	39%	100%	85%
6	12%	44%	66%	11%	100%	41%	30%	24%	78%	44%	100%
7	22%	54%	25%	36%	100%	70%	38%	28%	43%	100%	79%
8	42%	59%	88%	100%	61%	65%	6%	17%	3%	66%	100%
9	25%	10%	59%	70%	100%	36%	48%	31%	47%	95%	100%
10	39%	76%	39%	39%	100%	54%	34%	38%	13%	100%	88%
Relative importance	26%	39%	55%	51%	94%	43%	36%	25%	48%	89%	76%

CU customer orientation, CO competitor orientation, TO technology orientation, NO network orientation, IO innovation orientation, CA competitive advantage, ES economic sustainability
Source: author’s data analysis