A Systems View Across Time and Space
Table 2 Path coefficient of the study variables
Correlation intervariables | Coefficient | Std. error | t Stat | Sig | Description |
|---|---|---|---|---|---|
Relationship marketing—switching barrier | 0.807 | 0.034 | 23.73529 | 0.000 | Significant |
Relationship marketing-customer satisfaction | 0.455 | 0.081 | 5.617284 | 0.00 | Significant |
Relationship marketing—customer trust | 0.559 | 0.06 | 9.316667 | 0.00 | Significant |
Relationship marketing—customer retention | 0.085 | 0.073 | 1.164384 | 0.12 | Not significant |
Switching barrier—customer satisfaction | 0.47 | 0.077 | 6.103896 | 0.00 | Significant |
Switching barrier—customer trust | 0.559 | 0.06 | 9.316667 | 0.00 | Significant |
Switching barrier—customer retention | 0.06 | 0.075 | 0.8 | 0.21 | Not significant |
Customer satisfaction—customer trust | 0.329 | 0.061 | 5.393443 | 0.00 | Significant |
Customer satisfaction—customer retention | 0.178 | 0.092 | 1.934783 | 0.03 | Significant |
Customer trust—customer retention | 0.637 | 0.129 | 4.937984 | 0.00 | Significant |