Journal of Innovation and Entrepreneurship

A Systems View Across Time and Space

Table 3 Correlation among constructs and the AVE square root (N = 475)

From: The effect of e-commerce livestreaming services on customer loyalty: a test of the chain mediation model

	AA	FL	FS	NC	VC	SS	CE	FV	HV	SV	CL
AA	0.791
FL	0.678	0.764
FS	0.533	0.628	0.862
NC	0.591	0.670	0.612	0.844
VC	0.640	0.663	0.642	0.688	0.825
SS	0.518	0.611	0.555	0.711	0.731	0.836
CE	0.402	0.418	0.307	0.360	0.261	0.312	0.838
FV	0.466	0.479	0.427	0.512	0.518	0.435	0.507	0.857
HV	0.430	0.491	0.401	0.458	0.510	0.454	0.525	0.653	0.845
SV	0.321	0.464	0.352	0.339	0.371	0.343	0.602	0.682	0.668	0.879
CL	0.538	0.600	0.490	0.575	0.564	0.563	0.560	0.692	0.684	0.695	0.846

The bold letters on the diagonal are the square root of Ave

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