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A Systems View Across Time and Space

Table 5 Mediating effect test (N = 475)

From: The effect of e-commerce livestreaming services on customer loyalty: a test of the chain mediation model

Effect

Point estimate

Product of coefficient

Bootstrap 5000 TIMES 95% CI

Percentile

S.E

Z value

P value

Lower

Upper

SC → CE → CL

0.003

0.044

0.065

0.948

− 0.087

0.088

SC → VC → CL

0.445

0.113

3.953

***

0.256

0.693

SC → CE → VC → CL

0.177

0.044

3.983

***

0.098

0.274

Total

0.992

0.095

10.417

***

0.814

1.192

  1. Cs service scenario, CE customer engagement, VC value co-creation, CL customer loyalty, ***Indicates P < 0.001