Technology adoption as survival strategy for small and medium enterprises during COVID-19

Journal of Innovation and Entrepreneurship

A Systems View Across Time and Space

Table 2 Pearson’s correlation between selected variables

		Customer type	Type of business	Impact on performance	Impact on sales	Customer satisfaction	Technology use before pandemic	Technology use during pandemic	Technology use in future
Customer type	Pearson Correlation	1
Customer type	Sig. (2-tailed)
Type of business	Pearson Correlation	0.156*	1
Type of business	Sig. (2-tailed)	0.023
Impact on performance	Pearson Correlation	0.273**	0.173*	1
Impact on performance	Sig. (2-tailed)	0	0.011
Impact on sales	Pearson Correlation	0.127	-0.02	0.322**	1
Impact on sales	Sig. (2-tailed)	0.063	0.776	0
Customer satisfaction	Pearson Correlation	0.146*	0.143*	0.237**	-0.015	1
Customer satisfaction	Sig. (2-tailed)	0.032	0.037	0	0.828
Technology use before pandemic	Pearson Correlation	0.218**	0.139*	0.118	0.096	0.156*	1
Technology use before pandemic	Sig. (2-tailed)	0.001	0.042	0.084	0.164	0.023
Technology use during pandemic	Pearson Correlation	0.203**	0.215**	0.138*	0.174*	0.209**	0.823**	1
Technology use during pandemic	Sig. (2-tailed)	0.003	0.002	0.044	0.011	0.002	0
Technology use in future	Pearson Correlation	0.168*	0.159*	0.07	0.217**	0.159*	0.612**	0.659**	1
Technology use in future	Sig. (2-tailed)	0.014	0.02	0.305	0.001	0.02	0	0