A Systems View Across Time and Space
Table 3 Women entrepreneurs and social media usage
From: Women entrepreneurs’ struggles during the COVID-19 pandemic and their use of social media
Reason for using social media for business | ||
|---|---|---|
User friendly | Affordable | Trend and market demand |
70% | 23.8% | 6.2% |
Experience using social media | ||
|---|---|---|
1–2 years | 3–4 years | > 4 years |
45.4% | 30% | 24.6% |
Intensity using social media during the pandemic | |||
|---|---|---|---|
< 1 h | 1–5 h | 6–10 h | > 10 h |
10.7% | 60% | 26.2% | 3.1% |
Main means of accessing social media | |||
|---|---|---|---|
Cellular phone | Cellular phone and tablet | Cellular phone and Laptop | Cellular phone, Tablet, and Laptop |
69.8% | 5.4% | 23.8% | 1% |
Social media platforms used | ||||
|---|---|---|---|---|
WhatsApp and Facebook | WhatsApp and Instagram | WhatsApp, Facebook, and Instagram | Other combinations | |
26.9% | 7.7% | 13.1% | 45.55% | 6.9% |