A Systems View Across Time and Space
Table 4 Women business survival with social media
From: Women entrepreneurs’ struggles during the COVID-19 pandemic and their use of social media
Criteria | Percentage |
|---|---|
Strategy to maintain business | |
Promotion through social media (SM) | 27.6 |
Offering discounts | 4.6 |
Reducing employees | 0.8 |
Product diversification | 2.3 |
Additional services | 1.53 |
Promotion through SM, offering discounts | 14.6 |
Promotion through SM, reducing employees | 3.1 |
Promotion through SM, product diversification | 1 |
Promotion through SM, additional services | 6.2 |
Promotion through SM, offering discounts, additional services and product diversification | 36.7 |
Other combination | 1.6 |
Marketing strategy through social media | |
Posting photos and videos related to the products | 43.1 |
Posting photos and videos related to the products, engaging in comments, and develop friend networks | 54.6 |
Other | 2.3 |