Journal of Innovation and Entrepreneurship

A Systems View Across Time and Space

Table 11 R² and R² adjusted results

From: Determinants of consumers’ purchase intention on digital business model platform: evidence from Ethiopia using partial least square structural equation model (PLS-SEM) technique

Latent variable	R²	R² Adjusted
PEOU	0.426	0.414
PI	0.676	0.662
PU	0.317	0.288

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