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A Systems View Across Time and Space

Table 14 Questionnaire items

From: Determinants of consumers’ purchase intention on digital business model platform: evidence from Ethiopia using partial least square structural equation model (PLS-SEM) technique

Variable

Items

Source: Adapted from

Code

Description

Website Design

WD1

The online market platform is user-friendly

Lai (2016), McKinney (2004)

WD2*

The online market platform loads all the texts and graphics that I need

WD3

The online market platform is well-designed and visually interactive for me

WD4

The online market platform is responsive to my requests and able to conduct purchase at any time, from anywhere

WD5

The online Market platform provides relevant information about the products that I want to buy

WD6

The online market platform provides up-to-date information

Perceived Usefulness

PU1

The online market platform Improves the quality of my transaction

Xu et al. (2021), Melorose et al. (2015), Venkatesh et al. (2003)

PU2*

The online platform Improves performance of the trading

PU3

The online marketplace platform provides efficient service

PU4

The online marketplace platform Provides effective service

PU5

The online marketplace platform is Comfortable

PU6

The Online market platform helps me to save my time

PU7

The Online market platform saves my costs

Perceived Ease of Use

PEOU1*

The online market platform is simple to use

Xu et al. (2021)

Melorose et al. (2015)

PEOU2

The online market platform is Straight Forward to use

PEOU3

The online market platform is one button touch

PEOU4*

The online market platform is easy to register and activate

PEOU5*

The online market platform is Easy to understand

PEOU6

It is convenient to find what I really want

On this online market platform

PEOU7

Learning to use the online market platform is very simple

PEOU8

I believe that it is easy to get information from the online market platform to do what I want it to do

Trust

TR1

This online market platform is a reliable place to shop

Lai (2016)

Phuong (2020), Melorose et al. (2015)

TR2

This online market platform sells the right products, quality and designs as posted

TR3

This online market platform complies with the procedures and terms they announced

TR4

The online market platform allows checking goods before receiving goods

TR5

The online market platform is a trustworthy site to make purchases

Subjective Norm

SN1

People who influence my behavior think that I should use the online shopping channels

Dewi et al. (2020), Xu et al. (2021), Celik (2014)

SN2

People who are important to me think that I should use the online shopping channels

SN3

People very close to me have been helpful in the use of online shopping channels

SN4*

In general, people very close to me supported the use of the online shopping channels

SN5

I use the online market platform as people around me use this it too

SN6

People around me have a positive attitude towards the online market platform

Purchase intention

PI1

I always feel excited when shopping from this online market platform

Dewi et al. (2020), Ahmad Wani and Wajid Ali (2016), Xu et al. (2021), Celik (2014)

PI2

I spend my free time surfing and searching for products on this online market platform

PI3

I intend to purchase online in the future from this online market platform

PI4*

I intend to make a purchase(s) through the online market platform in the future

PI5

I am probably going to keep purchasing products from this online market platform

PI6

I predict I would make a purchase(s) through the online market platform in the future

  1. *Factors excluded from the final analysis model due to low factor loadings