Skip to main content

A Systems View Across Time and Space

Table 5 Construct reliability, validity, and collinearity test result

From: Determinants of consumers’ purchase intention on digital business model platform: evidence from Ethiopia using partial least square structural equation model (PLS-SEM) technique

Latent variable

Indicators

Factor loadings

Collinearity statistics (VIF)

Construct reliability

Cronbach’s Alpha (α)

Composite reliability (CR)

Average Variance Extracted (AVE)

Website Design

WD1

0.778

1.654

0.841

0.887

0.613

WD3

0.804

2.342

WD4

0.786

2.048

WD5

0.657

1.402

WD6

0.875

2.510

Perceived Usefulness

PU1

0.792

2.653

0.920

0.924

0.668

PU3

0.808

2.369

PU4

0.816

2.223

PU5

0.875

2.790

PU6

0.806

2.360

PU7

0.807

1.899

Perceived Ease of Use

PEOU2

0712

1.656

0.824

0.876

0.586

PEOU3

0.740

1.659

PEOU6

0.771

1.851

PEOU7

0.836

2.119

PEOU8

0.764

1.758

Trust

TR1

0.672

1.216

0.815

0.870

0.575

TR2

0.651

1.426

TR3

0.810

2.170

TR4

0.810

2.161

TR5

0.828

2.425

Subjective Norms

SN1

0.706

1.942

0.768

0.840

0.516

SN2

0.779

2.100

SN3

0.852

2.122

SN5

0.609

2.628

SN6

0.614

3.110

Purchase Intention

PI1

0.807

1.849

0.824

0.876

0.586

PI2

0.801

1.816

PI3

0.813

1.960

PI5

0.741

1.706

PI6

0.760

1. 681