Journal of Innovation and Entrepreneurship

A Systems View Across Time and Space

Table 6 Discriminant validity

From: Determinants of consumers’ purchase intention on digital business model platform: evidence from Ethiopia using partial least square structural equation model (PLS-SEM) technique

	PEOU	PI	PU	SN	TR	WD
PEOU	0.766
PI	0.671	0.785
PU	0.394	0.603	0.818
SN	0.444	0.661	0.461	0.718
TR	0.620	0.556	0.396	0.444	0.758
WD	0.471	0.456	0.452	0.384	0.469	0.783

The diagonal (bold) values are \(\sqrt{AVE}\)

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