Journal of Innovation and Entrepreneurship

A Systems View Across Time and Space

Table 7 Path analysis result: direct effects

From: Determinants of consumers’ purchase intention on digital business model platform: evidence from Ethiopia using partial least square structural equation model (PLS-SEM) technique

Hypothesis	Path	Path coefficient	t-statistics	p values	Remark
H1	PU➔PI	0.282	3.569	0.000	Accepted
H2	PEOU➔PI	0.403	5.065	0.000	Accepted
H3	PEOU➔PU	0.089	0.983	0.326	Rejected
H4	SN➔PI	0.352	4.467	0.000	Accepted
H5	SN➔PU	0.280	2.925	0.004	Accepted
H6	TR➔PI	0.078	0.716	0.474	Rejected
H7	TR➔PU	0.095	0.879	0.380	Rejected
H8	TR➔PEOU	0.512	4.589	0.000	Accepted
H9	WD➔PU	0.258	2.627	0.009	Accepted
H10	WD➔PEOU	0.232	2.325	0.020	Accepted

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