Table 2 Main class of problem or barriers and categories with a generic class

Entrepreneurship and Innovations After the pandemic, the use of digital and innovative entrepreneurship in the handmade goods business

Observed Societal Changes

Change in Market Conditions

Problems with digital marketing strategies (4) Ceasing of business operations (4) Rising demand for e-commerce (5) Changing customer preferences (2)

Competition From Firms That Provide Identical Goods/Services (2)

Participate in several Social Media Sites (4)

Strict Observance of Health Guidelines

Travel Restrictions (3)

Prohibition of Face-to-Face Transactions (3)

Change in Household Income

Job Losses (4)

Economic Difficulties (8)

Declining Incomes (10)

Personal Driving Force

Earning more money (22)

meeting the family’s basic needs (3)

securing a college fund (1)

minimising stress (2)

maximising spare time (4)

Professional Motives

Gain practical experience with online commerce (2)

Exhibit one’s abilities, talents, and skills (1)

Making Use of What You Learn (2)

Developing into Productive People (2)

Worries for the Safety and Happiness of Neighbours

Observed Societal Changes

Change in Market Conditions