Table 7 Motivators for handicraft industries through digital innovations

Quarantine regulations hamper our ability to travel between islands for business purposes. P5

Restriction on movement

In-person gatherings were temporarily postponed. P14

It is not permitted to do business in person

I had stopped running my side business. P21

We are a milk tea business. P11

Inactivation of Business Procedures

All transactions take place in cyberspace. P10 There are a lot of competitors. Since losing their jobs, many people are finding it difficult to make ends meet (P20 P11)

Displacement of workers has occurred. Commuters are scarce because of the city’s isolation

Since many of our customers had shifted to online learning due to lockdowns, I was shut down.P11

P11 Many toys are struggling to make ends meet since they lost their jobs

Problems with Money

I’m making videos and giving away freebies on TikTok hoping to get paid. P35

Shift in the focus of Internet advertising

In light of the epidemic’s impact on e-commerce, I recognised an opportunity to supplement my income. P6

E-commerce’s Star Is Rising

Travel restrictions keep people at home, shopping online for necessities like food, clothing, and home items. P11

Altering Tastes of the Consumer Market

It’s hard to get my first customer right now because I’m just starting, but I hope to use social media to spread the word and gain some exposure. P34

Challenges with digital marketing

We quickly jumped on the chance to establish a lending business. P10 has lost money since a number of its small businesses have closed because of the pandemic. In other words, I was laid off. P21

Problems associated with online advertising

I’ve encountered some unforeseen financial difficulties and need to supplement my income while enjoying my free time. P5

Having more time to relax

I can’t provide for my family and pay our bills well without increasing my income. P41, I have to meet the basic needs of my loved ones. P13

Produce Extra Money to Meet Financial Obligations

Get Financial Aid for School I’m looking for a way to pay for college. I want to get a job even though I’m still in school. I felt less down about the epidemic after taking the P18

Internet business can help you relax. P25

Study up on e-commerce

Nothing makes sense to me

Manifesting Abilities, Potentials, and Skillsp16

It made sense for me to take my company digital

This crisis has hit the tourist, events, and entertainment business the hardest, and we need to do what we can to help ourselves and the people we connect with daily. P12

survive and keep earning money by relying on my own individual set of strengths