Rural women and ecotourism: modeling entrepreneurial behavior in Iran

Journal of Innovation and Entrepreneurship

A Systems View Across Time and Space

Table 2 Model paths results and significance level

Hypothesis		Estimate	P	R	Results
EE attitude ➙	EE intention	0.336	–	0.330	Accepted
EE social norms ➙	EE intention	0.496	***	0.503	Accepted
EE behavioral control ➙	EE intention	0.340	***	0.292	Accepted
EE behavioral control ➙	EE behavior	0.163	***	0.207	Accepted
EE intention	EE behavior	0.139	***	0.578	Accepted
Risk-taking ➙	EE intention	− 0.145	0.404	0.302	Accepted
Risk-taking ➙	Behavioral control	0.479	***	0.141	Accepted
Risk-taking ➙	EE attitude	0.710	***	0.329	Rejected
Risk-taking ➙	EE social norms	0.780	***	0.239	Accepted
Self-beliefs ➙	EE attitude	0.350	–	0.141	Rejected
Self-beliefs ➙	EE social norm	0.787	***	0.441	Accepted
Self-beliefs ➙	Behavioral control	0.460	–	0.775	Accepted
Self-beliefs ➙	EE intention	0.673	0.835	0.576	Accepted
Proactive personality ➙	EE intention	− 0.067	0.715	− 0.157	Rejected
Proactive personality ➙	EE attitude	0.210	–	0.141	Accepted
Proactive personality ➙	EE social norm	0.432	0.265	− 0.151	Rejected
Proactive personality ➙	EE Behavioral control	0.088	0.338	0.082	Rejected