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A Systems View Across Time and Space

Table 11 Overview of marketing channels

From: Digital transformation of the promotion of educational services of Kazakhstani universities

Promotion channel

www.kaznu.kz

www.enu.kz

www.satbayev.university/ru

www.kaznaru.edu.kz

www.mit.edu

Straight

39.4

67.62

31.73

15.24

50.11

Referral

2.25

1.06

2.14

0.01

3.43

Search

56.05

25.3

52.1

80.1

41.91

Social media

1.76

3.63

12.5

4.66

3.51

Email

0.54

2.39

1.52

0.01

0.99

Media

0.01

0.01

0.01

0.01

0.06