A Systems View Across Time and Space
Table 2 Dimensions of innovation radar. Source (Vikas, 2012a, Täuscher, 2016, 2017, 2018, Ghezzi et al., 2018, Van Dijck et al., 2018)
From: Literature review on business prototypes for digital platform
Dimension | Description | Examples |
|---|---|---|
Offerings | Product or services that is developed and offered. | Gillette, Apple Ipod |
Platform | Use common components or building blocks. | General Motors, Disney |
Solutions | Create integrated and customized offerings to solve customer issues. | UPS logistics |
Customers | Find unmet customers’ needs and new customer segments. | Green Mountain Energy |
Customer experience | Make the customer interaction entirely new at all touch points. | Washington Mutual Occasio retail banking concept |
Value capture | Reinnovate the way company earns revenues. | Google paid search |
Processes | Redesign the core operations taking place in the company to make it more efficient. | General Electric Design for Six Sigma |
Organisation | Organise the firm in a new form and function. | Cisco partner-centric networked virtual organization |
Supply chain | Numerous methods are available for delivering the products/services, a unique one should be thought of. | General Motors Celta use of integrated supply and online sales |
Presence | Create new and different ways in which offerings and promotions can be used by cutomers. | Starbucks music CD sales in coffee stores |
Networking | Use new networking methodologies to intergrate offerings. | Otis Remote Elevator Monitoring service |
Brand | Use a brand as a leverage into new domains. | Yahoo! as a lifestyle brand. |